Nike Adapt
Dev Kit
ClientNikeYear2020FocusBranding, packaging, web
An invitation to innovate — An identity designed to inspire development partners of the innovative possibilities of the Nike Adapt shoe.
When Nike launched the Adapt, a self-lacing shoe that adjusts to an athlete’s feet in realtime, they asked us at AKQA Portland to create a kit to onboard, educate, and inspire development partners on the shoe’s capabilities and technical possibilities.
Drawing motifs from dev environments and culture, I designed an unboxing experience and online destination with a cyber-inspired identity. These kits were sent out as invitations to innovate, and directed recipients to an online hub which inspired and informed of the Adapt’s potential to create a perfect fit.
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