Nike Women
ClientNikeYear2022FocusIllustration, art direction
Support for every body & every boob — A photoshoot illustrating how all women should feel supported no matter their shape, size, or sport.
When Nike was preparing to launch a new line of sports bras, we at AKQA Portland suggested they stray from their usual serious-athlete art direction and instead show that sports are for every woman, regardless of athletic intensity. And every woman should feel THIS supported by their sports bra.
Affectionately called “Just Boob It” internally, we concepted a photoshoot that heroed gel lighting and styling with playful pops of colour, which I then illustrated over for a look that visualizes what it should feel like to be doing any sport.
Created with Matt Firman, Maddie Ecker, and Katy Devine under direction of Carolin Harris.
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