Ocean Spray
ClientOcean SprayYear2023FocusWeb, branding
For the love of cran — Redesigning Ocean Spray’s website and digital identity to reflect the brand’s uncommon energy and zeal for cranberries.
Driven by a love for the mighty cran, Ocean Spray wanted to trailblaze the product site experience. One half of a tiny design team of two, I expanded their existing identity to digital while preserving all its original flavour.
The ambition to democratize “cran culture” allowed us the opportunity to design a CPG experience of a new kind: one that’s unexpected, immersive, and certified fresh. We managed to create a digital brand and UI system that’s bold, spirited, and true to the soul of Ocean Spray. Unique among their competitors, it’s refreshing and unapologetically wild.
Designed with Mia Patrevito.View the live site at oceanspray.com ↗
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